A good sales team can propel your business to success

Running a successful business in today’s commercial climate requires a significant amount of consideration for a variety of needs. A values-led business leader needs to not only make the right decisions, but also must surround themselves with stellar individuals that help the company grow and thrive. To that end, building a strong sales team can be a competitive advantage.

You Should Hire Good Salespeople from the Start

If you’re a budding business owner looking to begin the process of building your sales team, you should understand how important a good sales team can be right from the get go. Just as customer retention and product marketing are paramount to your company’s overall success, being able to hire the right salesperson for the job can also have a huge impact. That’s because not only are they tasked with getting your goods and services out the door, but they also represent your brand. They serve as the front line when it comes to interacting with leads, prospects, and customers. By knowing what to look for when hiring a salesperson, you can ensure that daily interactions go smoothly and your company consistently puts its best foot forward.

Your sales team can also help build customer confidence in your brand, drive them to the products they need, and ultimately move a buyer past the consideration phase and into a purchase. Past studies have shown that even though prospective customers can be wary of sales pitches, they typically want to engage with sales at different stages of the buyer’s journey. According to research conducted by HubSpot, 19% want to connect with a salesperson as they’re first learning about a product, 60% are willing to chat with sales after conducting some research, and 20% want to reach out as they’re getting ready to make their purchase. Each of those stages are critical parts of the sales funnel.

By having the right salespeople in place, you can create an environment where customers immediately feel comfortable with your company while being guided down the purchasing funnel to an eventual sale.

What Are Some Traits You Want in a Salesperson?

Though no two businesses are exactly the same and what makes a good salesperson may vary wildly, there are some traits that set the good ones apart from the rest. Consider these qualities when hiring a new salesperson.

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